I pull together complex missions into a clear story. By creating a consistent narrative, I help organizations make sure every person they reach — from a first-time visitor to a long-term stakeholder — has the same meaningful experience.

The Team: In-house editorial, design, photo, print, digital, social media, event, research specialists; staff facilities crew; student, faculty/staff volunteers; performers and food, collaterals, print vendors.

The Intent: Celebrate the legacy of the university’s most iconic building by turning a historic milestone into a campus-wide cultural event; use a "Roaring Twenties" theme to remind the community of the building’s century-long importance as the heart of the campus.

My Action:

• Authored a specialized suite of promotional content, setting the stage for the celebration across digital and print platforms.
• Collaborated on the vibe and flow of the event to make sure guests felt completely immersed in the hundred-year story we were telling.
• Curated a custom soundtrack that blended 1920s style with modern energy, bridging the gap between the university’s past and present.
• Developed interactive branded elements, including vintage-inspired games with historical aesthetics.
• Managed the student volunteer teams, ensuring our hospitality met the high standards expected for such a significant institutional milestone.

The Result: The celebration deepened the connection between the campus community and its history, creating a high level of engagement and honoring the building as a living symbol of the university’s legacy.

The Team: In-house editorial, design, photo, print, digital, web, research, data, archival specialists; alumni committee; print vendors.

The Intent: Research, design and build a large-scale permanent installation to honor more than a hundred years of achievement in women's athletics; create a display that serves as a historical record and a powerful visual exhibit, to be housed in the university’s physical education center.

My Action:

• Spearheaded deep-dive research into the archives, turning more than a century of raw data and milestones into a compelling story for a large-format commemorative plaque.
• Curated a collection of historical artifacts, sourcing and restoring vintage equipment and memorabilia to create a multi-dimensional display.
• Coordinated with alumni and donors to ensure the final installation honored their vision for and contributions to the project.
• Sourced archival photography for large-scale wall graphics.
• Converted copy and photos from the installation into a concept for a complementary landing page that linked to team records and achievements.
• Collaborated on the physical setup and preparation of the space, making sure every artifact and image was perfectly placed for the best visual impact.

The Result: The installation gave the university a permanent, high-value space for donor visits and student recruitment, effectively sharing more than a century of athletic pride through a polished mix of photography, archival items and storytelling.