A great event is a strategic opportunity to build community. These projects highlight my work in creative direction and experience design, where I ensure the mission feels tangible for every guest.

The Team: In-house editorial, design, photo, print, digital, web, social media, event, advancement specialists; staff facilities crew; student volunteers; alumni committee; food, collaterals, print vendors.

The Intent: Ensure event collaterals work together to celebrate honorees and reinforce the institution’s voice and brand in a way that feels elegant and welcoming.

My Action:

• Edited brand-aligned visuals for accuracy, ensuring every piece of event collateral felt like a natural extension of the university’s identity.
• Researched and wrote honorees’ stories to represent them with accuracy and respect.
• Authored news releases that shared our goals with the public and secured media coverage for the event.
• Collaborated on scripting, interviews, staging and editing for high-impact videos that served as emotional anchors for the event’s storytelling.

The Result: These creative assets elevated the guest experience and provided a polished, cohesive feel for one of the university’s most significant fundraising initiatives.

The Team: In-house editorial, design, photo, print, digital, web, social media, event specialists; staff facilities crew; student, faculty/staff volunteers; food, collaterals, print vendors.

The Intent: Expand a low-key indoor gathering into a fun, festive party that energizes campus; design a celebratory, immersive, inclusive atmosphere on a tight budget and timeline.

My Action:

• Co-developed the creative framework to expand the event, finding clever ways to maximize impact while working within a limited budget.
• Collaborated on the logistical layout and selection of materials on a condensed schedule, ensuring the physical setup supported a festive, easy-to-navigate experience.
• Synchronized the staging and vibe of the event, making sure every corner of the thoroughfare felt celebratory and intentional.

The Result: The revamped party drew a record-breaking crowd and has become a self-sustaining tradition that continues to drive high, enthusiastic levels of student engagement.

The Intent: Create a campus-wide celebration to mark a rare celestial event, bringing students, faculty and staff together for an afternoon of music, food and activities; design event collaterals to support a high-energy experience during a truly unique moment.

My Action:

• Contributed to music and countdown activities, keeping the energy high and the crowd entertained throughout the afternoon.
• Researched and wrote engaging web content that served as the digital home for the event to keep the campus community informed and excited.
• Polished all event-day materials for accuracy and to ensure the tone remained spirited and perfectly aligned with the university’s mission and voice.

The Result: The celebration provided a memorable, collective experience and a lasting piece of shared history for the campus community.