Whether it’s a digital ad, a landing page or a high-stakes letter to a donor, I write copy that gets results. I focus on finding the right hook to turn a reader's interest into immediate, meaningful action.

The Team: Staff design, advancement specialists; print vendor (Immerse Arkansas); in-house editorial, design, print, digital, social media, enrollment, data specialists (Ouachita Baptist University).

The Intent: Create stories that translate as timely and energetic, whether viewed on a smartphone screen or seen in a full-page magazine ad; build a messaging system that's consistent and trusted, no matter where it's first encountered.

My Action:

• Engineered responsive digital copy that retained its impact, whether it was viewed on a tiny mobile screen or a desktop banner.
• Synchronized the brand voice across print and digital, making sure the message felt like one continuous conversation.
• Calibrated the tone to catch the eye of someone scrolling quickly on social media while still providing the depth that print readers appreciate.
• Collaborated on the layout of print ads to ensure the visuals and the words worked in perfect harmony.

The Result: This story-first approach created a smooth experience for the user across every platform, ensuring the brand message was easy to recognize and remember at every touchpoint.

The Team: In-house editorial, design, photo, print, digital, social media, enrollment, data specialists; photo contractor; print vendor.

The Intent: Take the feeling of a campus tour and create a branded, accessible, all-in-one resource that prospective students and their families could consult at their own pace; develop a helpful roadmap that takes the mystery out of the admissions process while building a real, emotional connection to the university.

My Action:

• Wrote and edited copy for a cohesive 50+ page guide that turned real conversations with students into a step-by-step look at what life is actually like on campus.
• Orchestrated the project from start to finish, as a core member of the in-house communications and marketing team — from the initial concept and research to the final print run.
• Collaborated closely with my team counterpart in design to make sure the text and layout worked together to create a compelling package that adhered to voice, messaging and brand standards.
• Refreshed the content year after year, adding new sections to stay on top of what students were looking for and what the university needed to highlight.

The Result: This viewbook served as the flagship anchor for the university’s recruitment strategy, contributing directly to a period of sustained, year-over-year record enrollment growth.

The Team: In-house editorial, design, photo, print, digital, social media, enrollment, data, departmental specialists; photo contractor; print vendor.

The Intent: Give each academic department its own spotlight by distilling complex program details into the core advantages and alumni insights that help a student envision their own future at the university; create professional materials that meet high university standards while showing off the unique value of each program.

My Action:

• Synthesized program data and academic requirements into clear, engaging copy that showed how a degree could lead to a real career opportunity.
• Calibrated the tone so that each department’s unique personality fit under the main university brand.
• Leveraged feedback from faculty and administrators to ensure we were answering the questions prospective students and families were actually asking.
• Collaborated on the vibe of each brochure, choosing photography and design styles that matched the energy of that specific program.

The Result: Academic brochures gave our faculty and admissions team a professional set of tools for outreach, making sure even the most specialized programs felt as polished and impressive as the main university brand.